Digital signage is a dynamic and growing market, supported by the growth of high-speed networks, improved communications technologies, and the ability of digital signage to engage and inform. The key to success in this industry is in solving the challenges of speed, reliability and security.
The digital signage industry is more vast and complex than it may seem at first blush. Those who enter the field – whether from the development, deployment, creative or information technology standpoint – quickly learn that digital signage solutions have regulatory requirements and must be highly secure.
Additionally, costs are a key challenge, particularly with installation across decentralized footprints. When it comes to digital signage, calculating the cost of operations and ownership is complex, as it includes hardware, software, connectivity, deployment, management applications, security monitoring and a range of personnel.
Challenges and requirements at a glance: